Marketing Management Philip Kotler Pdf Free Download
Marketing Management Philip Kotler Pdf Free Download
Marketing management is the art and science of choosing target markets and building profitable relationships with them. It is one of the most popular and influential books on marketing, written by Philip Kotler, the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University. Kotler has authored or co-authored dozens of books, including Principles of Marketing, Marketing 4.0, and Marketing for a Better World.
Kotler's book Marketing Management covers the essential concepts and tools of modern marketing, such as segmentation, targeting, positioning, branding, pricing, distribution, communication, and customer relationship management. It also provides numerous examples and cases from various industries and countries, showing how marketing managers apply these concepts and tools to create value for customers and stakeholders. The book is updated regularly to reflect the latest trends and developments in the dynamic field of marketing.
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